Let’s Start Up program helps women in need gain financial autonomy

August 15, 2019

Contribute to the cause by buying Unilever products at participating stores

The Lise Watier Foundation’s Let’s Start Up Program aims to help women in need gain financial autonomy through an action plan centred on entrepreneurship, education and workforce reintegration. The program provides hybrid-style training by combining online and classroom training and individual support.

“We work every day to help women gain financial autonomy. It changes not only their own lives, but also their children’s, benefitting society as a whole,” says Marie-Lise Andrade, General Manager of the Lise Watier Foundation.

Currently, this intervention program is offered in four Quebec regions—namely Québec City, Montréal, Montérégie and the Laurentides—and supports 150 women per year. The programs’ entrepreneurship branch is certified by Concordia University and offers women in need a unique approach to training, guidance and financial support, in addition to having a real long-term impact on these participants’ lives.

From August 15 to September 30, customers who purchase Unilever brand products (Dove, TRESemmé, Magnum, Hellman’s, etc.) at Metro, Super C, Marché Richelieu, Jean Coutu or Brunet will contribute to the total donation of $100,000 that Unilever, in collaboration with METRO, will make to the Let’s Start Up Program.