{"id":13026,"date":"2026-07-27T07:54:52","date_gmt":"2026-07-27T12:54:52","guid":{"rendered":"https:\/\/fondationlisewatier.com\/?page_id=13026"},"modified":"2026-07-31T13:07:39","modified_gmt":"2026-07-31T18:07:39","slug":"bbf-the-movement","status":"publish","type":"page","link":"https:\/\/fondationlisewatier.com\/en\/be-your-moneys-bff\/bbf-the-movement\/","title":{"rendered":"BBF the movement"},"content":{"rendered":"\n
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Still today, too many young women doubt their ability to save, manage, and invest their money.<\/strong><\/h2>\n\n\n\n

Be Your Money’s BFF<\/mark><\/strong> empowers women aged 18 to 28<\/strong> to take control of their finances and their future. It’s a collective movement that encourages young women to make money their best friend: one that supports them, grows with them, and gives them the power to choose their own future. <\/p>\n\n\n\n

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The BFF<\/strong> movement<\/h2>\n\n\n\n

By creating Be Your Money’s BFF, <\/strong>we want young women to recognize the  importance of financial independence. It doesn\u2019t just happen by chance: it is built over time. <\/p>\n\n\n\n

Through awareness, education, and meaningful connections, Be Your Money’s BFF<\/strong> creates a welcoming community where young women can talk openly about money, learn together, and take control of their future. Powered by an influencer marketing campaign featuring relatable voices and role models, the movement connects with young women across the province. <\/p>\n\n\n\n

Our objective<\/mark><\/strong><\/p>\n\n\n\n

To create a generation of women who know their worth, make their own decisions, and build lives on their own terms\u2014while passing on strong financial habits to future generations. <\/p>\n\n\n\n

Stay tuned, more details will be coming soon. <\/mark><\/strong><\/p>\n<\/div>\n\n\n\n

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The BFF<\/strong> Online Challenge<\/h2>\n\n\n\n

You wouldn\u2019t run a marathon without training. Be Your Money\u2019s BFF<\/strong> applies that same discipline to finances. <\/p>\n\n\n\n

Starting in November<\/strong>, a structured online challenge will introduce practical weekly missions designed to transform everyday actions into strong financial habits. Participants will learn how to: <\/p>\n\n\n\n

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  • Turn their budget into an ally and use it as a tool for freedom <\/li>\n\n\n\n
  • Discover that saving is a habit rather than a question of income <\/li>\n\n\n\n
  • Engage in financial conversations with confidence <\/li>\n\n\n\n
  • Recognize and negotiate their value in both their personal and professional lives <\/li>\n\n\n\n
  • Take their first steps into investing <\/li>\n<\/ul>\n\n\n\n

    Through gamification, each challenge helps participants build a stronger foundation, develop small practical habits, and grow their confidence. Week after week, healthy financial habits take root, and confidence in decision-making grows. <\/p>\n\n\n\n

    Because managing your money well isn\u2019t magic: it\u2019s math. <\/strong><\/p>\n\n\n\n

    Stay tuned, more details will be coming soon. <\/mark><\/strong><\/p>\n\n\n\n

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