On October 29 and 30, as part of our Continuing Education Program, the Lise Watier Foundation held its very first Marketing Boot Camp. This event provided participants of the Entrepreneurship Program with the opportunity to develop specialized skills in marketing and communication strategies. Over two intensive days, eight participants dove deep into marketing communication challenges, guided by talented professionals.
Led by our trainers, Ania Ursulet and Rose Napoléon, participants were encouraged to refine their ideas, create impactful messaging for their clients, and design a six-month strategy to achieve tangible and realistic objectives. This boot camp also enabled them to plan actions aligned with available resources, create visual and written content, and deepen mastery of essential digital tools. Networking played a vital role throughout the event, fostering connections and collaborations among the participants.
One of the participants, Ophélie, shared her experience:
This two-day marketing and communication boot camp offered by the Lise Watier Foundation was both intense and productive. We worked directly on the issues facing our businesses, with workshops led in a fun way by two experts. I learned to better differentiate between marketing and communication and to structure my messages for more impact. This training allowed me to plan my upcoming marketing actions and to find concrete solutions by sharing ideas with other entrepreneurs. I recommend this training for entrepreneurs who want to improve their communication skills and move forward with new tools!”
We are proud to offer hands-on experiences to the women we support, empowering them with practical skills and tools for success. Through immersive activities like this, our participants leave with renewed confidence, ready to tackle their projects with fresh perspectives and strengthened leadership.
Thank you to Ania Ursulet, Marketing & Communication Strategist, and Rose Napoléon, Content Creator and Founder of the Abundance Bureau agency, for sharing their expertise!
