Sign up to the Let’s Start Up Program! To learn more

Our mission

The Lise Watier Foundation helps women to reveal, activate and develop their professional potential.

Help women

The mission of the Lise Watier Foundation

The mission of the Lise Watier Foundation is to help women living in a situation of economic, social or professional vulnerability restore confidence in their capacities and reclaim confidence in their own abilities and to take the initiative to act towards financial autonomy. 

Through its professional development program, the Lise Watier Foundation provides women with concrete means to develop their skills with training, individualized coaching and financial support. Women thus begin a new start towards financial autonomy through entrepreneurship, post-secondary education or the job market.

In Quebec, poverty affects primarily women 34% of working women earn less than $20,000 per year.

According to a 2017 study by KPMG…    

  • 86 % of women recall being taught to be kind to others when they were young…
  • But only 45 % recall being given advice on how to be a good leader
  • And only 34 % learned how to express their views. 

It says a lot about women’s financial independence!

What if the root of the problem was …

  1. A lack of self-knowledge
  2. A lack of support in developing one’s abilities
  3. A difficulty in getting into action?

The Lise Watier Foundation, a story of hope

Born in Hochelaga-Maisonneuve, a working-class neighborhood of Montreal, Lise Watier has always been close to women and has always helped them to accentuate their beauty by showcasing their attributes and building their self-esteem. Ms. Watier’s Beauty and Charm Institute in the 1960s, her perfumes, and her skincare and make-up products are all a testament to her faith in women’s capacity to develop their self-confidence, reach their full potential, and stand out from the crowd.

Helping women: a true calling

When Lise Watier Cosmetics was sold in 2009, Lise Watier created the Lise Watier Foundation with her daughter Marie-Lise Andrade. Through the Foundation’s mission, this entrepreneurial pioneer shares the same message of confidence and hope with women in vulnerable situations.

Today the Foundation offers the Let’s Start Up Program, an innovative program designed for women who want to invest in a professional project. It aims to reveal and develop the potential and confidence of each woman, so that she can take action to become financially independent.

The values of the Foundation

The following values are at the heart of all our reflections and actions…

Compassionate and non-judgmental acknowledgement and appreciation of each woman’s unique value and potential
A commitment to wholeheartedly and generously investing in, and contributing to, both individual and collective well-being
Mutual support, teamwork and pooling of strengths and experiences so that together, we have an impact and make a difference.

Support local women today

Do you want to help women take the path to financial independence? Are you convinced that with help and support, women can achieve a transformative professional project that will ensure a better future for them and their children?

Be part of the solution!

” I felt exhausted, so I questioned my future. The program changed my life!  It allowed me to refocus on my needs and visualize where I wanted to go. I met women who gave me confidence and shared their knowledge to help me start my own business.


Let's Start Up Program, Entrepreneurship Stream

I am so grateful for the Lise Watier Foundation’s financial aid for studies. Thanks to this support, I have the tools I need to become professionally accomplished and to live again. I am proud of where I am today and I know that my children are too… and you can’t put a price on that.


Let's Start Up Program, Education Stream

Go ahead, believe in your dreams because anything is possible, really, ANYTHING! Never, at 60, would I have thought it was possible… But thanks to the Let’s Start Up program, I have come out of my shell; I now realize how much potential I have, and I know I will make it. 


Let's Start Up Program, Entrepreneurship Stream

Fondation J.A. DeSève
Succes Finder