Watier and Jean Coutu are joining forces to support the Lise Watier Foundation and help more women take flight professionally and build long-term financial independence.
Until May 28, 2025, $10 will be donated to the Foundation for every Rouge Gourmand lipstick sold, regardless of the shade chosen.*
This act of solidarity helps fund concrete programs such as the Let’s Start Up Pathway, which supports women in their journey toward financial independence whether through entrepreneurship, returning to school, or finding a more rewarding job.
Change lives, one lipstick at a time
Buying a Rouge Gourmand lipstick is more than a beauty gesture it’s a tangible way to help local women spread their wings. Since launching the Let’s Start Up Pathway, the Lise Watier Foundation has helped change the course of life for hundreds of women.
Take Élise, for example. At 58, after losing her job in tourism and then her partner during the pandemic, she found the strength to reinvent herself. Thanks to the Lise Watier Foundation, she was able to turn her dream into reality by launching Chère Élise, a business offering recreational therapy services to seniors. Today, she is financially independent and leads a team committed to making a difference every day.
*Available at Jean Coutu and online.
A lipstick with real transformative power
Not only does Rouge Gourmand support a meaningful cause it’s also a must-have beauty ally. Thanks to its Lip Plumping Complex, it plumps the lips, smooths the appearance of fine lines and wrinkles, and delivers hydration and comfort with its rich, creamy texture. So, this spring, by adding a Rouge Gourmand lipstick to your beauty routine, you’re treating yourself with love and showing solidarity for women here at home.
ABOUT WATIER
Watier has been Canada’s top-selling prestige beauty brand for over 45 years, constantly evolving while staying true to its core values of quality, innovation and diversity. With women’s beauty at the heart of its mission, the brand celebrates each woman’s individuality. We create high-quality products that help women feel confident because when a woman feels beautiful, she feels powerful! Learn more at watier.com.
