Treat yourself to a Rouge Gourmand and support women’s financial independence
From April 23 to May 27, 2025, every purchase makes a difference. For each Rouge Gourmand lipstick by Watier purchased at Jean Coutu, $10 is donated to the Lise Watier Foundation.
A simple beauty purchase that helps create real opportunities for women to build financial independence.
A small beauty treat with real impact
This spring, Watier, in collaboration with Jean Coutu, is turning an everyday beauty ritual into a meaningful act of solidarity.
Behind every Rouge Gourmand lipstick is more than a product — it’s a shared commitment to making a tangible difference in the lives of women striving to rebuild their professional and financial futures.
Whether you’re treating yourself or looking for a thoughtful gift — especially for Mother’s Day — your purchase becomes a purposeful choice.
Why this matters
At the Lise Watier Foundation, we support women in building lasting financial independence by providing the tools they need to rebuild their professional lives.
Through programs like the Let’s Start Up Pathway, participants develop new skills, regain confidence, and create a future aligned with their ambitions.
Every purchase helps us go further:
- Welcome more women into our programs
- Offer support tailored to their realities
- Help transform lives, one journey at a time
A shared commitment to women
This initiative is made possible thanks to the remarkable commitment of Watier and Jean Coutu, long-standing partners who are using their reach to support women’s empowerment.
By joining forces, they show how a simple, everyday action can become a powerful driver for meaningful and lasting social impact.
We are deeply grateful for their support, which allows us to extend our reach and amplify our mission.
How to take part
Visit your nearest Jean Coutu store or shop online to purchase a Rouge Gourmand by Watier before May 27, 2025.
Support women’s financial independence — one lipstick at a time. .
