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Contribute to the cause by purchasing Unilever and Kruger products

Contribute to the cause by purchasing Unilever and Kruger products at participating banners

During the month of February, the Lise Watier Foundation is at the heart of an exceptional campaign led by Unilever, Metro and Kruger. For the second time, this campaign will allow the public to support local women by purchasing their favorite products.

“We are so proud to have the support of major corporations, such as Unilever and Kruger. By participating in this initiative, more women will be able to develop their full professional potential to achieve financial independence. Through the Let’s Start Up program, they gain confidence in their abilities, develop their skills and contribute in their own way to creating a richer and more equitable society,” said Marie-Lise Andrade, President and CEO of the Lise Watier Foundation.

Customers who purchase Unilever (Dove, Dove Men+Care, TRESemme, Axe, SheaMoisture, Vaseline, Q-tips, Hellmann’s, Knorr, Lipton) and Kruger (Cashmere, Scotties, Sponge Towels) branded products at Metro, Super C, Marché Richelieu, Jean Coutu, or Brunet will contribute to a total donation of $100,000 to the Let’s Start Up Foundation.

To take part in the campaign

From February 17 to March 16, 2022, go to Metro and buy the brands …

  • Dove
  • Dove Men+Care
  • TRESemme
  • Axe
  • SheaMoisture
  • Vaseline
  • Q-tips
  • Hellmann’s
  • Knorr
  • Lipton
  • Cashmere
  • Scotties
  • SpongeTowels

Drom February 3 to February 24, 2022, go to Jean Coutu or Brunet and buy the brands …

  • Dove
  • Dove Men+Care
  • TRESemme
  • Axe
  • SheaMoisture
  • Vaseline
  • Q-tips
  • Cashmere
  • Scotties
  • SpongeTowels

Support local women today

Do you want to help women take the path to financial independence? Are you convinced that with help and support, women can achieve a transformative professional project that will ensure a better future for them and their children?

Be part of the solution!

” I felt exhausted, so I questioned my future. The program changed my life!  It allowed me to refocus on my needs and visualize where I wanted to go. I met women who gave me confidence and shared their knowledge to help me start my own business.

SONIA

Let's Start Up Program, Entrepreneurship Stream

I am so grateful for the Lise Watier Foundation’s financial aid for studies. Thanks to this support, I have the tools I need to become professionally accomplished and to live again. I am proud of where I am today and I know that my children are too… and you can’t put a price on that.

ANDRÉE-ANNE

Let's Start Up Program, Education Stream

Go ahead, believe in your dreams because anything is possible, really, ANYTHING! Never, at 60, would I have thought it was possible… But thanks to the Let’s Start Up program, I have come out of my shell; I now realize how much potential I have, and I know I will make it. 

SYLVIE

Let's Start Up Program, Entrepreneurship Stream

Sanimax
CDPQ
Fondation J.A. DeSève
RBC
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