Contribute to the cause by purchasing Unilever and Kruger products

Contribute to the cause by purchasing Unilever and Kruger products at participating banners

During the month of February, the Lise Watier Foundation is at the heart of an exceptional campaign led by Unilever, Metro and Kruger. For the second time, this campaign will allow the public to support local women by purchasing their favorite products.

“We are so proud to have the support of major corporations, such as Unilever and Kruger. By participating in this initiative, more women will be able to develop their full professional potential to achieve financial independence. Through the Let’s Start Up program, they gain confidence in their abilities, develop their skills and contribute in their own way to creating a richer and more equitable society,” said Marie-Lise Andrade, President and CEO of the Lise Watier Foundation.

Customers who purchase Unilever (Dove, Dove Men+Care, TRESemme, Axe, SheaMoisture, Vaseline, Q-tips, Hellmann’s, Knorr, Lipton) and Kruger (Cashmere, Scotties, Sponge Towels) branded products at Metro, Super C, Marché Richelieu, Jean Coutu, or Brunet will contribute to a total donation of $100,000 to the Let’s Start Up Foundation.

To take part in the campaign

From February 17 to March 16, 2022, go to Metro and buy the brands …

  • Dove
  • Dove Men+Care
  • TRESemme
  • Axe
  • SheaMoisture
  • Vaseline
  • Q-tips
  • Hellmann’s
  • Knorr
  • Lipton
  • Cashmere
  • Scotties
  • SpongeTowels

Drom February 3 to February 24, 2022, go to Jean Coutu or Brunet and buy the brands …

  • Dove
  • Dove Men+Care
  • TRESemme
  • Axe
  • SheaMoisture
  • Vaseline
  • Q-tips
  • Cashmere
  • Scotties
  • SpongeTowels

Major donors

View all our donors
National Bank
Sanimax
CDPQ
Fondation J.A. DeSève
RBC
Succes Finder
Montreal
Power Corporation of Canada