Lise Watier Cosmetics, Jean Coutu and Brunet join forces to support the Lise Watier Foundation

The Lise Watier Foundation is very proud to be at the heart of an exceptional initiative orchestrated by Lise Watier Cosmetics, Jean Coutu and Brunet.

During the month of May, these companies will donate $10 to the Lise Watier Foundation for every “Rouge gourmand” lipstick sold*.

This initiative aims to create a great movement of solidarity by encouraging the population to make a gesture that will have a positive impact on society. By taking part in this movement, everyone contributes to the local economy and supports the Foundation’s Let’s Start Up Program, an innovative lever to help women take the path toward financial independence. Taking part in this movement will encourage a local manufacturing company and retailer while helping women locally. This initiative is the driver of a great chain of solidarity!

“It is heartwarming to see local businesses collaborating and mobilizing to support women’s financial self-reliance. A collaboration of this magnitude allows us to pursue our work with women who want to take action by helping them regain self-confidence and by giving them the tools they need to develop their full professional potential,” explains Marie-Lise Andrade, President and CEO of the Lise Watier Foundation.

Join the movement now by visiting a Jean Coutu or a Brunet store or buy your “Rouge Gourmand” lipstick online!

*The campaign will run from April 28 to May 31, 2021 inclusive.


Watier cosmetics has been the leading Canadian prestige brand for over 45 years, always staying true to its core values of quality, innovation and diversity while continuously evolving. Women being at the heart of what we do, we celebrate the beauty and individuality of every woman by being their partner in beauty. We create products of the highest quality that empowers a woman to feel confident in who she is and how she looks. Because when she feels beautiful, she feels powerful! For more details visit


Founded in 1969, the Jean Coutu network is one of the most trusted names in Canadian pharmacy retailing, with more than 415 franchised stores in Quebec, New Brunswick and Ontario under the banners PJC Jean Coutu, PJC Santé and PJC Santé Beauté. For more details, visit


Established in 1855, Brunet’s engagement is to provide Quebecers with personalized advice and services related to their health. Brunet, whose network represents around 160 franchised stores in Quebec, continues its development by consistently improving its products and services. For more details, visit

Support women here today

Do you also want to help women take the path to financial independence? You are convinced that with help and support, women can achieve a transformative professional project that will ensure a better future for them and their children?

Be part of the solution!

” I felt exhausted, so I questioned my future. The program changed my life!  It allowed me to refocus on my needs and visualize where I wanted to go. I met women who gave me confidence and shared their knowledge to help me start my own business.


Let's Start Up Program, Entrepreneurship stream

“I am so grateful for the Lise Watier Foundation’s financial aid for studies. Thanks to this support, I have the tools I need to become professionally accomplished and to live again. I am proud of where am today and know that my children are too…and you can’t put a price on that.” 


Let's Start Up Program, Education stream

“Go ahead, believe in your dreams because anything is possible, really, ANYTHING! Never, at 60, would I have thought it was possible… But thanks to the Let’s Start Up program, I have come out of my shell; I now realize how much potential I have, and I know I will make it.


Let's Start Up Program, Entrepreneurship stream

Major donors

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National Bank
Fondation J.A. DeSève
Succes Finder
Power Corporation of Canada