What if something as simple as choosing a caring lip oil could help change a woman’s life?
Until September 23, 2026, Watier is supporting the Lise Watier Foundation through its Love My Lips campaign. For every Love My Lips Caring Lip Oil sold — across all shades, — Watier will donate $5 to the Lise Watier Foundation.*
It’s a small, everyday gesture that, when multiplied by thousands of people, can make a very real difference.
A purchase that makes a difference
At the Lise Watier Foundation, we believe every woman should have the opportunity to reach her full potential and build a professional future that reflects her aspirations.
That is exactly what the funds raised through the Love My Lips campaign will help make possible.
Every year, the Foundation supports nearly 500 women across seven regions of Quebec through the Let’s Start Up Pathway, a unique, free approach that gives women access to training, personalized support and a strong peer network.
The goal is to help women develop the skills and confidence they need to build a transformative professional project and move toward financial independence.
For some, that means starting a business. For others, it may mean returning to school or pursuing a new career path. Every journey is different, but the ambition remains the same: to give each woman the opportunity to build a future that reflects who she is and to thrive professionally.
Behind every donation is a woman and her vision
Behind the numbers are stories of courage, ambition and transformation.
Rose Angèle is one of these women.
A graduate of the Let’s Start Up Pathway, she dreamed of launching her own nursing care business. With the support she received, she was able to turn that vision into reality.
“The Let’s Start Up Pathway helped me step out of my comfort zone, dare to put myself forward, and start my own nursing care business. With the help of the program’s advisors, surrounded by other extraordinary women, my ideas came to life. I went from imagining it to living it.”
Today, Rose Angèle says she has greater confidence in herself and her abilities, while also being part of a strong network of women who support one another.
Initiatives like the Love My Lips campaign help make it possible for even more women to write their own stories of growth and transformation.
A long-standing commitment
Watier’s commitment to the Lise Watier Foundation goes back many years. The company has supported the Foundation since its earliest days, helping advance its mission and create opportunities for women.
Through the Love My Lips campaign, this long-standing relationship continues with a simple and accessible gesture: turning an everyday purchase into a meaningful contribution to women’s financial independence.
We extend our heartfelt thanks to Watier for its continued trust and commitment to our mission.
How to take part in the Love My Lips Campaign?
Until September 23, 2026, purchase a Love My Lips Caring Lip Oil at one of the participating retailers:
Jean Coutu, Brunet, Uniprix, Familiprix, Pharmaprix and Shoppers Drug Mart.
You can also purchase your Love My Lips Caring Lip Oil online.
For every one sold, Watier will donate $5 to the Lise Watier Foundation, up to a total contribution of $25,000.
You can also help spread the word by sharing the campaign with your community using #LoveMyLipsPourLaCause.
A small everyday gesture. A real impact.
Together, we can help more women access the tools, support and network they need to believe in their potential, bring their professional goals to life and move toward financial independence.
*Up to a total of $25,000.
