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Let’s Start Up Program helps women in need gain financial autonomy


The Lise Watier Foundation’s Let’s Start Up Program aims to help women in need gain financial autonomy through an action plan centred on entrepreneurship, education and workforce reintegration. The program provides hybrid-style training by combining online and classroom training and individual support.

“We work every day to help women gain financial autonomy. It changes not only their own lives, but also their children’s, benefitting society as a whole,” says Marie-Lise Andrade, General Manager of the Lise Watier Foundation.

Currently, this intervention program is offered in four Quebec regions—namely Québec City, Montréal, Montérégie and the Laurentides—and supports 150 women per year. The programs’ entrepreneurship branch is certified by Concordia University and offers women in need a unique approach to training, guidance and financial support, in addition to having a real long-term impact on these participants’ lives.

From August 15 to September 30, customers who purchase Unilever brand products (Dove, TRESemmé, Magnum, Hellman’s, etc.) at Metro, Super C, Marché Richelieu, Jean Coutu or Brunet will contribute to the total donation of $100,000 that Unilever, in collaboration with METRO, will make to the Let’s Start Up Program.

Support local women today

Do you want to help women take the path to financial independence? Are you convinced that with help and support, women can achieve a transformative professional project that will ensure a better future for them and their children?

Be part of the solution!

” I felt exhausted, so I questioned my future. The program changed my life!  It allowed me to refocus on my needs and visualize where I wanted to go. I met women who gave me confidence and shared their knowledge to help me start my own business.


Let's Start Up Program, Entrepreneurship Stream

I am so grateful for the Lise Watier Foundation’s financial aid for studies. Thanks to this support, I have the tools I need to become professionally accomplished and to live again. I am proud of where I am today and I know that my children are too… and you can’t put a price on that.


Let's Start Up Program, Education Stream

Go ahead, believe in your dreams because anything is possible, really, ANYTHING! Never, at 60, would I have thought it was possible… But thanks to the Let’s Start Up program, I have come out of my shell; I now realize how much potential I have, and I know I will make it. 


Let's Start Up Program, Entrepreneurship Stream

Fondation J.A. DeSève
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