Let’s Start Up Program helps women in need gain financial autonomy


The Lise Watier Foundation’s Let’s Start Up Program aims to help women in need gain financial autonomy through an action plan centred on entrepreneurship, education and workforce reintegration. The program provides hybrid-style training by combining online and classroom training and individual support.

“We work every day to help women gain financial autonomy. It changes not only their own lives, but also their children’s, benefitting society as a whole,” says Marie-Lise Andrade, General Manager of the Lise Watier Foundation.

Currently, this intervention program is offered in four Quebec regions—namely Québec City, Montréal, Montérégie and the Laurentides—and supports 150 women per year. The programs’ entrepreneurship branch is certified by Concordia University and offers women in need a unique approach to training, guidance and financial support, in addition to having a real long-term impact on these participants’ lives.

From August 15 to September 30, customers who purchase Unilever brand products (Dove, TRESemmé, Magnum, Hellman’s, etc.) at Metro, Super C, Marché Richelieu, Jean Coutu or Brunet will contribute to the total donation of $100,000 that Unilever, in collaboration with METRO, will make to the Let’s Start Up Program.


Graduate of the Let’s Start Up Program

The Lise Watier Foundation offers the Let’s Start Up program in Montreal, Toronto, Quebec City, the Laurentians and Montérégie. More than 200 women a year are committed to taking action through the Let’s Start Up program. They graduate with a better understanding of their strengths and skills, as well as the knowledge and tools to implement their professional project. Women thus begin a new journey towards financial independence through entrepreneurship, a return to school or a more fulfilling job.

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