The Foundation launches the Believe in her 2024 campaign

For International Women’s Day, the Lise Watier Foundation launches the 3nd edition of the Believe in her campaign 

Montreal, March 8, 2024 – To mark International Women’s Day, the Lise Watier Foundation is launching the third edition of its iconic Believe in her campaign, which involves 26 ambassadors from the Quebec and Toronto business communities to bring the Let’s Start Up Program to more women. Most of them have benefited from some form of support at one time or another in their careers, and together they are committed to mobilizing their networks and the public to give back by raising the sum of $125,000. 

A movement of solidarity 

At a time when nearly 50% of working women in Canada earn less than $30,000 a year*, the Let’s Start Up Program is a relevant lever to help women living in a situation of economic, social or professional vulnerability to achieve sustainable financial independence. 

“When geese fly, they move in a V formation. This way, they move faster and face the bad weather. They take turns to lead the flock and make sure that they always support those who are injured or sick. They help each other to reach their goal. This solidarity inspired the Let’s Start Up program, because we believe that we too are stronger together,” says Lise Watier, founder of the Lise Watier Foundation. 

Since 2017, this innovative professional development program has supported nearly 1,000 women, and a growing number of women aspire to benefit from this opportunity.

Leaders were inspired 

Touched by the cause and Ms. Watier’s vision of solidarity, the ambassadors quickly answered the call. Here they are: 

  1. Martïne Auger, McDonald’s Franchisee, President, Ronald McDonald House Québec city
  2. Audrey Beauchemin, CPA-CA, MBA, Manager, Major Accounts, BDC 
  3. Magaly Charbonneau, Partner, Inovia Capital 
  4. Amy Dietz-Graham, Senior Wealth Advisor & Portfolio Manager, National Bank Financial 
  5. Tania D’Iorio, Manager – Practice Management, National Bank Financial 
  6. Chantal Durivage, EVP Creative Affairs & Founder, M.A.D COLLECTIF 
  7. Karine Fournier, Partner, Fasken 
  8. Audrey Gagnon, Partner, Fasken 
  9. Alison Glober, B. Com, MA, ICD.D Partner, Advisory Services, KPMG Canada 
  10. Sergina Guéry, Presidente & Founder, EvenemenCiel Agency
  11. Dominique Hamel, Leader, Audit, Quebec Region, and Audit Partner, KPMG 
  12. Dominique Laflamme, General Manager, Lab-École 
  13. Stéphanie Lagassé, President & Founder, Agence Brix 
  14. Isabelle Lamarre, Regional General Counsel for Americas, Electrification, ABB Inc. 
  15. Marie-Pier Lauzon-Laprise, CPA, Executive Director, KPMG 
  16. Liu-Anne Lemieux-Rousseau, Digital Marketing Manager, Familiprix 
  17. Sophie Lessard Berger, Partner, Fasken 
  18. Natalie Motyka, CFA, Wealth Advisor, National Bank Financial 
  19. Anne-Pierre Paquet, PCC, M.Sc., Business Coach, Complicia 
  20. Caroline Pelletier, Vice President of Investment, Anges Québec 
  21. Jennifer Plenert, Vice President, Regional Manager, National Bank Financial 
  22. Liane Tabah, 360 Account Director, Quebecor Media 
  23. Caroline Thélémaque, President, Groupe GAZELLES / Founder, Club Les GAZELLES 
  24. Marie-Claude Trudeau, President, MCT Stratégie 
  25. Elsa Vilarinho, Director, Global Brand Strategy, Can-Am, BRP & GBO
  26. Kimberly Wood, Wealth Advisor, National Bank Financial 

An encouragement that pays off 

The Let’s Start Up participants have lived through situations of vulnerability and are now putting all their efforts into finding the path to financial independence. La Vie en Rose and the Lise Watier Foundation invite the public to write them a word of encouragement on 

For each message of encouragement, la Vie en Rose will donate $5 to the Lise Watier Foundation, up to a maximum of $10,000.

* Statistique Canada (2021). Tableau 11-10-0240-01 Répartition du revenu d’emploi des particuliers selon le sexe et le régime de travail, Canada, provinces et certaines régions métropolitaines de recensement.  


Graduate of the Let’s Start Up Program

The Lise Watier Foundation offers the Let’s Start Up program in Montreal, Toronto, Quebec City, the Laurentians and Montérégie. More than 200 women a year are committed to taking action through the Let’s Start Up program. They graduate with a better understanding of their strengths and skills, as well as the knowledge and tools to implement their professional project. Women thus begin a new journey towards financial independence through entrepreneurship, a return to school or a more fulfilling job.

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