For International Women’s Day, the Lise Watier Foundation launches the 3nd edition of the Believe in her campaign
Montreal, March 8, 2024 – To mark International Women’s Day, the Lise Watier Foundation is launching the third edition of its iconic Believe in her campaign, which involves 26 ambassadors from the Quebec and Toronto business communities to bring the Let’s Start Up Program to more women. Most of them have benefited from some form of support at one time or another in their careers, and together they are committed to mobilizing their networks and the public to give back by raising the sum of $125,000.
A movement of solidarity
At a time when nearly 50% of working women in Canada earn less than $30,000 a year*, the Let’s Start Up Program is a relevant lever to help women living in a situation of economic, social or professional vulnerability to achieve sustainable financial independence.
“When geese fly, they move in a V formation. This way, they move faster and face the bad weather. They take turns to lead the flock and make sure that they always support those who are injured or sick. They help each other to reach their goal. This solidarity inspired the Let’s Start Up program, because we believe that we too are stronger together,” says Lise Watier, founder of the Lise Watier Foundation.
Since 2017, this innovative professional development program has supported nearly 1,000 women, and a growing number of women aspire to benefit from this opportunity.
Leaders were inspired
Touched by the cause and Ms. Watier’s vision of solidarity, the ambassadors quickly answered the call. Here they are:
- Martïne Auger, McDonald’s Franchisee, President, Ronald McDonald House Québec city
- Audrey Beauchemin, CPA-CA, MBA, Manager, Major Accounts, BDC
- Magaly Charbonneau, Partner, Inovia Capital
- Amy Dietz-Graham, Senior Wealth Advisor & Portfolio Manager, National Bank Financial
- Tania D’Iorio, Manager – Practice Management, National Bank Financial
- Chantal Durivage, EVP Creative Affairs & Founder, M.A.D COLLECTIF
- Karine Fournier, Partner, Fasken
- Audrey Gagnon, Partner, Fasken
- Alison Glober, B. Com, MA, ICD.D Partner, Advisory Services, KPMG Canada
- Sergina Guéry, Presidente & Founder, EvenemenCiel Agency
- Dominique Hamel, Leader, Audit, Quebec Region, and Audit Partner, KPMG
- Dominique Laflamme, General Manager, Lab-École
- Stéphanie Lagassé, President & Founder, Agence Brix
- Isabelle Lamarre, Regional General Counsel for Americas, Electrification, ABB Inc.
- Marie-Pier Lauzon-Laprise, CPA, Executive Director, KPMG
- Liu-Anne Lemieux-Rousseau, Digital Marketing Manager, Familiprix
- Sophie Lessard Berger, Partner, Fasken
- Natalie Motyka, CFA, Wealth Advisor, National Bank Financial
- Anne-Pierre Paquet, PCC, M.Sc., Business Coach, Complicia
- Caroline Pelletier, Vice President of Investment, Anges Québec
- Jennifer Plenert, Vice President, Regional Manager, National Bank Financial
- Liane Tabah, 360 Account Director, Quebecor Media
- Caroline Thélémaque, President, Groupe GAZELLES / Founder, Club Les GAZELLES
- Marie-Claude Trudeau, President, MCT Stratégie
- Elsa Vilarinho, Director, Global Brand Strategy, Can-Am, BRP & GBO
- Kimberly Wood, Wealth Advisor, National Bank Financial
An encouragement that pays off
The Let’s Start Up participants have lived through situations of vulnerability and are now putting all their efforts into finding the path to financial independence. La Vie en Rose and the Lise Watier Foundation invite the public to write them a word of encouragement on https://fondationlisewatier.com/en/support-the-foundation/believe-in-her/encouraging-messages/
For each message of encouragement, la Vie en Rose will donate $5 to the Lise Watier Foundation, up to a maximum of $10,000.
